Privacy Policy
Your privacy is important to us. This Privacy Policy explains how LiftGrid collects, uses, and protects your personal information when you use our mobile application and related services. By using LiftGrid, you consent to the practices described in this policy.
- Information We Collect
We collect the following types of information:
1.1 Account Information
- Name, email address, username, and account credentials.
1.2 Fitness Data
- Workout data, exercise logs, and other fitness-related content you choose to create or share.
1.3 Subscription & Purchase Information
- Information related to subscriptions, including but not limited to purchase status, subscription type, renewal status, and timestamps.
- Payment details (such as credit card numbers) are processed securely by your respective app store and are not stored or accessed by LiftGrid.
1.4 Usage Data
- Information about how you interact with the app, including but not limited to features used, preferences, and engagement patterns.
1.5 Device & Technical Information
- IP address, device type, operating system, and app version.
- How We Use Your Information
We use the information we collect for the following purposes:
- To provide, operate, maintain, personalize, and improve the LiftGrid app and related services.
- To manage subscriptions, premium features, billing status, and access to paid content.
- To analyze usage patterns, engagement trends, and feature performance.
- To develop new features, improve existing functionality, and optimize user experience.
- To communicate with you regarding product updates, service announcements, feature releases, subscription information, and promotional content.
- To send marketing communications, including emails, in-app messages, and push notifications related to promotions, offers, product updates, subscription upgrades, trial reminders, and other commercial communications.
- To conduct experiments, A/B testing, pricing tests, paywall optimization, feature testing, and other product or growth experiments.
- To personalize content, recommendations, advertisements, offers, and communications based on your activity, engagement, preferences, device information, and usage behavior.
- To detect, prevent, and address fraud, abuse, or security issues.
- Subscriptions & Payments
- LiftGrid offers paid subscriptions that may automatically renew unless canceled by the user.
- Subscription purchases, renewals, cancellations, and billing are handled securely through your respective app store's in-app purchase system.
- LiftGrid may receive information about your subscription status (active, expired, or canceled) to enable or disable premium features.
- LiftGrid does not store or have access to full payment or billing details.
- Users may manage or cancel subscriptions at any time through their respective app store account settings.
- How We Share Your Information
We do not sell your personal data. We may share limited information with:
4.1 Service Providers
Trusted third parties that help operate the app, including subscription management services (such as RevenueCat), analytics and performance monitoring providers, and advertising services (such as Google AdMob).
4.2 Legal Authorities
When required by law or to protect the rights, safety, or integrity of LiftGrid and its users.
- Advertising, Marketing & Analytics
LiftGrid may engage in advertising, marketing, and analytics activities to support the operation and growth of the app. These activities may include:
Advertising & Retargeting
- Displaying advertisements within the app.
- Using cookies, device identifiers, pixels, SDKs, and similar tracking technologies.
- Delivering advertisements on third-party platforms (such as social media networks, search engines, and advertising networks).
- Creating custom audiences or lookalike audiences through advertising partners.
- Conducting retargeting campaigns to users who have interacted with LiftGrid.
Cross-Platform Campaigns
- Running advertising campaigns across multiple platforms using user interaction data, device identifiers, or aggregated behavioral data.
- Measuring the effectiveness of advertisements shown both inside and outside the app.
Analytics & Growth Optimization
- Monitoring engagement, retention, subscription conversions, churn, revenue performance, and other business metrics.
- Performing cohort analysis, performance tracking, and marketing attribution analysis.
- Optimizing marketing strategies, subscription models, and monetization features.
Anonymized & Aggregated Data
- We may create anonymized, de-identified, or aggregated data sets from user information.
- Such data does not identify individual users.
- We may use and share anonymized or aggregated data for analytics, research, business intelligence, marketing insights, product development, partnerships, and strategic planning.
We do not sell your personal data. Advertising and analytics partners may receive limited technical data (such as device identifiers or contextual information) necessary to provide services on our behalf, subject to contractual confidentiality obligations. We may use collected information for internal business operations, forecasting, financial modeling, investor reporting, and strategic decision-making purposes.
- Data Security
We implement reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
- Your Choices and Rights
You have the right to:
- Update or delete your account information at any time within the app.
- Opt out of receiving marketing communications, including promotional emails and notifications, where applicable.
- Request access to, correction of, or deletion of your personal data by contacting us, subject to applicable legal and operational requirements.
- Cookies & Tracking Technologies
We use cookies and similar technologies to improve functionality, analyze usage trends, and support advertising services. You can manage tracking preferences through your device settings.
- Children's Privacy
LiftGrid is not intended for children under the age of 13. If we learn that a child has provided personal information, we will delete it promptly.
- International Users & GDPR Compliance
If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, you may have certain rights under applicable data protection laws, including the General Data Protection Regulation (GDPR).
Legal Bases for Processing
We process personal data under the following legal bases:
- Performance of a Contract – To provide the LiftGrid app, manage accounts, subscriptions, and deliver requested services.
- Legitimate Interests – To improve our services, analyze usage, prevent fraud, maintain security, and optimize product performance.
- Consent – Where required, including for marketing communications, certain tracking technologies, and personalized advertising.
- Legal Obligations – To comply with applicable laws and regulatory requirements.
Your Data Protection Rights (EEA/UK/Switzerland)
Subject to applicable law, you have the right to: request access to your personal data; request correction of inaccurate or incomplete data; request deletion of your personal data ("Right to be Forgotten"); request restriction of processing; object to certain types of processing, including direct marketing; request data portability (receive your data in a structured, commonly used format); withdraw consent at any time where processing is based on consent.
To exercise these rights, please contact us at: support@liftgridapp.com. We may need to verify your identity before fulfilling certain requests.
International Data Transfers
LiftGrid is operated in the United States. If you are located outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate. Where required, we implement appropriate safeguards for international data transfers, such as standard contractual clauses or other lawful transfer mechanisms.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing services, complying with legal obligations, resolving disputes, and enforcing agreements. We will respond to verified requests within one month, as required by applicable law. In certain cases, this period may be extended where legally permitted. Please note that we may retain certain information where required to comply with legal obligations, resolve disputes, enforce agreements, or maintain fraud prevention and security records.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Continued use of the app after changes are posted constitutes acceptance of the updated policy.
- Contact Us
If you have any questions about this Privacy Policy, please contact us at: support@liftgridapp.com